Overview
Segmenting your audience before, during, and after an event is essential for creating personalized, one-to-one experiences instead of relying on one-size-fits-all marketing. With AEvent, you can leverage Tags, Workflows, and Campaigns to automate engagement, track behavior, and boost conversions.
These tools act as behavioral markers—allowing you to streamline communication, trigger targeted messaging, and personalize follow-ups based on how each participant interacts with your event.
Why Tags Matter in AEvent
Tags in AEvent help identify user actions and segment participants across every event phase—from registration through attendance to post-event activity. They’re a foundational piece of how AEvent delivers automation that feels personal.
Our best practices below outline standard tags and how they are typically used across live events, replays, and encores.
Standard Tag Categories
🟢 Main Event Tags
Tag | Purpose |
| User registered for the main event |
| User attended the main event |
| User viewed the order page but didn’t purchase |
| User completed a purchase during the main event |
| Triggers email reminder 5 mins before start |
| Triggers email reminder 1 hour before start |
🔁 Encore Event Tags
Tag | Purpose |
| Attended the encore |
| Saw the order page, didn’t purchase |
| Purchased from the encore |
| Triggers email reminder 5 mins before encore |
| Triggers email reminder 1 hour before encore |
📼 Replay Tags
Tag | Purpose |
| Attended the replay |
| Viewed order page but didn’t purchase |
| Purchased during the replay |
| Registered specifically for replay access |
| Reminder 5 mins before replay starts |
⏰ Pre-Event Reminder Tags
Used for sequential reminders leading up to the event.
Tag | Purpose |
| Reminder 1 day before |
| Reminder 2 days before |
| ... and so on up to 6 days |
Behavioral Sequence Tags
✅ Attendance-Based Tags
Tag | Purpose |
| Attended the main event |
| Attended the encore |
| Attended the replay |
❌ Cart Abandonment Tags
Tag | Purpose |
| Abandoned cart on main event |
| Abandoned cart on encore |
| Abandoned cart on replay |
💳 Buyer Tags
Tag | Purpose |
| Purchased on main event |
| Purchased on encore |
| Purchased on replay |
🚫 Non-Attendee Tags
Tag | Purpose |
| Registered but didn’t attend main event |
| Registered but didn’t attend encore |
| Registered but didn’t attend replay |
📧 Email Reminder Timing Tags
Tag | Purpose |
| Reminder the morning of |
| Reminder 1 hour before |
| Reminder 5 mins before |
Best Practice: Building Campaign Logic with Tags
These tags are designed to be used as triggers in your CRM (e.g., ActiveCampaign, Keap, etc.) or within AEvent’s timeline builder. Whether you're nudging no-shows to attend a replay or targeting hot leads who clicked but didn’t convert, these tags give you total control over the customer journey.
Tip: Consistency in naming and segmentation lets you reuse campaign logic across multiple events—saving hours on setup and increasing long-term ROI.