AEvent Glossary
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Written by AEvent
Updated over a week ago

Below are the glossary words you will find used throughout the AEvent app and help articles. You can click the arrow next to the letters to display the words for that letter.



  • A2P 10DLC registration is a multiple-step process that includes registering a Business Profile, a US A2P Brand, and a Campaign use case.
    Effective September 1st, 2023, all SMS and MMS messages sent to U.S. phone numbers using +1 10DLC phone numbers must be sent via an approved application-to-person (A2P) campaign.
    ​Messages sent to the U.S. using unregistered +1 10DLC numbers will be blocked.
    ​Blocked messages will return error code 30034, “US A2P 10DLC - Message from an Unregistered Number”(Twilio messaging rates will still apply, even for blocked messages).
    ​Please register your +1 10DLC numbers as soon as possible to avoid the impact. You may learn more about this from the Twilio website, and register via the Twilio Console or APIs.

Actions - Timeline

  • Actions within a webinar platform as a feature that allows hosts to automate various interactions with attendees based on specific triggers during the timeline of a webinar event.
    This functionality integrates with other systems like email, SMS, and chat to perform actions such as adding an email tag, sending a text message, initiating automatic chat responses, or scheduling an event on the timeline. These actions are predefined and occur at designated points during a webinar, ensuring that communication and engagement with the audience are maintained automatically and efficiently.
    This helps in enhancing the attendee experience by providing timely interactions and responses without manual intervention, making the webinar more interactive and personalized.

Advanced - Timeline Setting

  • Advanced - Timeline Setting is in AEvent webinar platform as a comprehensive feature designed for detailed configuration and customization of a webinar's structure and flow. This setting allows hosts to precisely control and enhance the webinar experience by adding specific page URLs, setting up replay sequences, and configuring scheduling options. Additionally, it enables customization of page and link behaviors, among other advanced features. This level of control is crucial for creating a seamless and dynamic webinar that not only meets the specific needs of the audience but also aligns perfectly with the host's strategic goals. By fine-tuning these settings, hosts can ensure that each aspect of the webinar is optimized for engagement, accessibility, and effectiveness, thereby maximizing the impact of the event.

AEvent CoPilot - Twilio

  • The Twilio AEvent CoPilot is an integration or extension of the AEvent webinar platform utilizing Twilio's communication capabilities.
    This tool enhances the functionality of your webinars by leveraging Twilio's robust API for SMS, voice, video, and email communications.
    The Twilio AEvent CoPilot can automate and personalize interactions with attendees, such as sending SMS reminders for upcoming webinars, voice notifications for last-minute changes, or follow-up emails post-event.
    This integration ensures a seamless and interactive communication flow, enhancing participant engagement and overall event management efficiency.


  • Analytics are essential tools that measure and interpret data from your webinars to provide insights into attendee behavior, engagement levels, and overall event effectiveness.
    Analytics can track a wide range of metrics such as the number of attendees, duration of attendance, interaction rates with content, and feedback scores.
    These insights are crucial for understanding the impact of your webinars, optimizing future content and formats, and demonstrating ROI to stakeholders.
    Effective use of analytics helps you to continuously improve your webinar strategies, ensuring they meet the needs and expectations of your audience.

API (Application Programming Interface)

  • API stands for Application Programming Interface. In this term, "Application" means any piece of software designed for a specific purpose. "Interface" refers to a set of rules or an agreement that governs the interaction between two software applications. This agreement outlines how the applications exchange data and communicate through requests and responses.

.Append Intro / Close


  • It's the AEvent's "Like-Live" hosting platform that is a sophisticated system designed to deliver pre-recorded webinars that feel as engaging and interactive as live events. This platform allows hosts to schedule and broadcast pre-recorded content at set times, making it appear live to the audience. The "Like-Live" feature is ideal for webinar presenters who want to ensure a polished presentation without the unpredictability of live broadcasting. It also includes chats, which enhance viewer engagement by allowing audience participation as if the event were happening live. This platform combines the convenience of pre-recorded sessions with the dynamic interaction of live webinars, providing a seamless experience for both hosts and attendees.


  • An Attendee is an individual who registers and participates in a webinar. Attendees are essential to the success of any webinar, as they are the audience that engages with the content, interacts with presenters, and potentially takes actions based on the information presented.
    Attendees can include a diverse group of people from various backgrounds and industries, depending on the webinar’s topic and target audience.
    Their level of engagement and feedback are key indicators of a webinar's effectiveness and can provide valuable insights for future events.


  • An Audience is the collective group of individuals who attend your webinar. This group may consist of professionals, industry experts, potential customers, students, or any other stakeholders interested in the webinar's topic.
    The audience is fundamental to the success of a webinar, as their engagement levels, interaction, and overall reception of the content shape the outcome and impact of the event.
    Understanding your audience's needs and expectations is crucial for tailoring content, choosing the right speakers, and determining the most effective engagement strategies to enhance the webinar experience and achieve your objectives.

Audience Name

  • An Audience Name is a label or identifier used to categorize a specific group of participants within your webinar platform.
    This name helps in organizing and managing different audience segments based on their characteristics, such as demographics, behavior, or how they were acquired.
    For example, you might have audience names like "Attended" "Did Not Attend" or "Saw CTA" Using audience names allows you to tailor communications and content to meet the specific needs and interests of each group, enhancing the relevance and effectiveness of your webinars.

Audience Pixel

  • Pixel Custom Audiences as highly targeted groups made up of individuals who have shown a strong interest in your brand through their actions on your website.
    These segments are created by tracking specific activities, such as visiting product pages, adding items to their carts, or making purchases.
    This method allows you to tailor your outreach and messaging to engage these high-intent audiences effectively, leveraging their past interactions to enhance future marketing efforts.


  • Experience the convenience of the automatic chat feature when integrating AEvent with your Webinar Platform.
    This tool ensures seamless communication during your webinars, enhancing attendee engagement without manual oversight.

Automatic Webinar

  • Are automated webinars that are self-running events. They are prearranged by the host and operate from start to finish with minimal oversight.These fully automated webinars mimic live sessions seamlessly, without the need for an active host's presence.




  • Are individuals who are just starting out with the AEvent webinar platform. These users are in the initial stages of learning how to navigate the platform, set up webinars, and utilize the various features available to create and manage their events. For beginners, it's important to access educational resources, tutorials, and support offered by AEvent to quickly become proficient in using the platform effectively. This learning phase is crucial for mastering the tools that will help them deliver engaging and successful webinars to their audience.



Campaign - Webinar

  • A webinar campaign is a strategic initiative designed to engage and educate a target audience through a series of webinars.
    These campaigns are carefully crafted to build awareness, generate leads, or drive conversions by providing valuable content over multiple sessions.
    Each webinar in the campaign is interconnected, aiming to progressively deepen the audience's understanding of a topic or to showcase different aspects of a product or service, thereby creating a comprehensive educational experience.
    This approach not only helps in retaining the audience's interest over time but also strengthens their relationship with the brand.

CF - ClickFunnels

  • ClickFunnels as a powerful online tool designed for creating effective sales funnels that guide visitors through a structured journey towards a specific goal, such as making a purchase or registering for a webinar.


  • Having a Co-host allows the main presenter to focus primarily on delivering content and engaging with the audience, while the Co-host ensures that all backend operations run seamlessly.
    This collaboration enhances the overall professionalism and quality of the webinar, making it more enjoyable and valuable for attendees. In platforms like Zoom and GoToWebinar, assigning a Co-host can significantly elevate the efficiency and impact of your webinar by ensuring that all logistical and interactive elements are expertly handled.


  • Code is the set of instructions or scripts written in various programming languages that are used to create and manage digital environments, including webinars.
    Code is fundamental in developing interactive and functional webinar platforms, integrating various features such as registration forms, chat systems, video streaming, and analytics tools.
    It allows for customization and automation of the webinar experience, ensuring that the events are engaging, accessible, and effective in meeting the goals of the host organization.

Code Level Form

  • Code Level Form is a form that is built using custom programming or scripting, rather than using standard form builders or templates.
    This approach allows for a high degree of customization and integration capabilities. Code Level Forms can be tailored to interact seamlessly with other systems, like CRMs or email marketing platforms, and can include specialized functionalities that are unique to your webinar's needs. This might involve complex data validation, integration with payment gateways for paid webinars, or dynamic fields that adjust based on user input. Overall, Code Level Forms provide a robust solution for capturing and managing attendee data in a way that standard forms may not.

Confirmation Page

  • A Confirmation Page is a crucial component of the registration process for webinars. It appears immediately after attendees complete their registration, providing them with a confirmation of their successful enrollment and often includes important details such as the date, time, and instructions on how to access the webinar.
    This page can also serve as an opportunity to engage further with attendees by offering additional resources, links to related content, or social sharing buttons to promote the event. A well-designed Confirmation Page enhances the user experience and helps build anticipation for the upcoming webinar.

Countdown Room

  • A Countdown Room is a virtual waiting area for attendees who log in to a webinar before it starts. This feature enhances the participant's experience by providing them with an engaging space where they can prepare for the event.
    The Countdown Room often displays a timer counting down to the beginning of the webinar, and may also include introductory information about the webinar topic, speaker bios, interactive elements like polls or quizzes, and instructions on how to participate effectively in the webinar.
    This not only helps in building anticipation but also ensures attendees are well-informed and ready to engage as soon as the webinar begins.

Create Action

  • A Create Action is a specific function within AEvent or related software that enables users to initiate a new task or process. This could involve setting up a new webinar, creating a poll or survey, designing a follow-up email campaign, or adding a new segment to your audience list. Essentially, a Create Action is a fundamental feature that allows hosts and organizers to build and customize elements essential for running successful webinars, thereby enhancing the interactivity and functionality of their events. This tool is crucial for maintaining an active, engaging, and smoothly operated webinar series.

CRM - (Customer Relationship Management)

  • A CRM, or Customer Relationship Management system, is an essential tool that helps manage all aspects of an organization's interactions with current and potential customers.
    In the context of webinars, a CRM can be incredibly useful for tracking attendee information, segmenting audiences based on their behavior or demographics, scheduling communication such as invites and follow-ups, and analyzing engagement to improve future webinars. Essentially, it serves as a central repository for data that supports more personalized and effective marketing and customer service strategies

CSS - (Cascading Style Sheets)

  • CSS, or Cascading Style Sheets, is a technology crucial for designing and customizing the visual presentation of webinar platforms.
    CSS allows you to define the layout, colors, fonts, and overall aesthetic of your webinar pages. This ensures that your webinars not only function well but also align with your brand's visual identity, providing a consistent and engaging user experience for attendees.
    Using CSS effectively can greatly enhance the visual appeal and professionalism of your webinar presentations.

CSV - (Comma-Separated Values)

  • A CSV, or Comma-Separated Values file, is a simple, widely used file format for storing tabular data. In the context of webinars, CSV files are incredibly useful for importing and exporting attendee lists, registration details, and performance data to and from various platforms, including your CRM and email marketing tools. This allows for easy data management, enabling seamless integration and analysis to improve the effectiveness and reach of your webinar campaigns.

CTA - (Call to Action)

  • A CTA, or Call to Action, as a critical element in any webinar or marketing material. It is a specific instruction or button that prompts your audience to take a desired action, such as registering for a webinar, downloading additional resources, or engaging in a live Q&A session. Effective CTAs are clear, compelling, and strategically placed to maximize audience response and drive conversions, helping to achieve the goals of your webinar campaign.

Custom Fields

  • Custom Fields is a specialized data field that you can add to forms or databases to capture specific information that is important to your webinar strategy. These fields allow you to tailor the data collection process to meet your unique needs, such as gathering attendee preferences, specific interests, or background information. Custom Fields are instrumental in segmenting your audience, personalizing communications, and enhancing attendee engagement by providing insights that enable you to tailor your webinar content and follow-up activities effectively.

Custom Forms

  • Custom Forms are a vital tool for gathering specific information from attendees that can be tailored to meet the unique needs of each webinar event.
    These forms are customizable, allowing hosts to include fields that collect data relevant to their objectives, such as contact details, preferences, professional background, or specific questions related to the webinar topic.
    Custom Forms can be integrated into the registration process, used during the webinar for live polls, or included in follow-up communications to gather feedback.
    The ability to design these forms according to specific requirements makes them an invaluable asset for engaging with the audience, enhancing participant experience, and collecting actionable insights that can drive improvements and informed decision-making for future webinars.




  • A Dashboard is a centralized, interactive interface that provides a comprehensive overview of your webinar metrics and management tools.
    It allows you to monitor registration numbers, attendee engagement, feedback, and other key performance indicators in real-time.
    A well-designed Dashboard is essential for efficiently organizing and managing webinars, enabling you to make informed decisions quickly and adapt strategies as necessary to improve the success of your events

Dynamic Page Elements

  • Dynamic Page Elements are interactive and adaptable components within a webinar’s landing page or interface that enhance user engagement and personalization. These elements can change in real-time based on predefined conditions.

Dynamic Video Creator




Encore - Webinar

  • Encore Webinar – After the main event, another session allows registrants to experience the event again or enables new participants to view the presentation for the first time, ensuring no one misses out on valuable content. AEvent can automatically encore & register any audience from one event to the next.

ESP - (Email Service Provider)

  • ESP is an Email Service Provider. This is a crucial tool for managing and automating the emailing aspects of webinar promotions.
    An ESP helps you send out invitations, reminders, and follow-up emails to your webinar attendees efficiently.
    It supports segmenting your audience, personalizing messages, and analyzing the performance of your email campaigns, which are essential for maximizing attendee engagement and the overall success of your webinars.

Event Automation

  • Event Automation is the technology and processes that streamline various aspects of event management through automation.
    This includes scheduling, attendee registration, email notifications, and follow-ups, as well as content delivery for webinars.
    Event Automation tools are designed to reduce the manual workload associated with organizing events, ensuring a more efficient, consistent, and personalized attendee experience.
    By automating routine tasks, organizers can focus more on strategic aspects like content creation, audience engagement, and post-event analysis to drive better outcomes for their webinars.

Event Info

  • This section contains the settings about your event. Settings such as the Event Registration Details and Event Automation will be here. More settings will be available in this section, depending on your event settings.

Event Registration Details

  • This section of your AEvent platform is a fundamental area where you can define the core identity of your event through the Event Registration Title and the Event Registration Body or simply the Title and Description. This is where you craft a compelling and informative title and a detailed description of what your webinar will cover, who it is for, and what attendees can expect to gain from it. These elements are crucial because they form the first impression potential attendees will have of your webinar.
    This title and description not only help in attracting the right audience but are also used across various integrations. For example, when linking your webinar platform with email marketing tools, CRM systems, or social media platforms, this data is used to ensure consistency in how your event is presented across different channels. Effective use of this section enhances your webinar’s visibility and appeal, helping to drive registrations and engagement.


  • Universally and continually relevant: not limited in applicability to a particular event or date.

.Evergreen Webinar

.Evergreen Webinar - Automated Encore

.Evergreen Webinar - Automated Encore x2

.Evergreen Webinar - Automated Encore x3

.Exact Time


Expired Page

  • The registration page for your webinar is designed to automatically redirect to an "Expired" page once all scheduled sessions on the timeline have concluded. This feature ensures that potential attendees are aware that no further sessions are available and prevents confusion or the registration of attendees after the event has ended.
    The "Expired" page can also be used strategically to maintain engagement with interested parties. For example, it can offer options to sign up for notifications about future webinars, access recorded sessions, or explore related content. This approach helps in continuing the relationship with the audience and leveraging their interest to promote upcoming events or resources related to your brand.




  • The small icon you can see on your browser’s tab. This icon is not easily visible on mobile.

.Field Type

.Form Field Name

Full Pixel Code

  • This needs to be placed into your Page Header / Tracking Code area on your Page for AEvent to keep all dynamic elements showing the right time for registrant, as well as tracking the visit for Audience segmentation.
    If you're unable to place a full Script, you can use our Image Pixel Code.



GIF - (Graphic Interchange Format)

  • GIF is the abbreviation for "Graphic Interchange Format": A GIF may contain more than one frame, so it can be animated. Animated GIFs are actually fairly easy to create & are sent out as an MMS in AEvent to invoke a Fear of Missing Out.

GTW - (GoToWebinar)

  • GoToWebinar is a leading customer-recommended webinar platform to engage with your audience through virtual conferences and events.



Header Code

Header Script

  • Your Header Script is an essential piece in connecting your Landing Pages or Funnel, with AEvent, enabling them to be fully dynamic.
    Copy and Paste this script for each of your landing pages (Confirmation page and Replay page are NOT the same code).



Hybrid Webinar

  • A Hybrid Webinar is combination of a Live & Automated webinar, so that the host can join the automated webinar at any desired point, answer questions, obstructions etc.

.Hybrid Webinar - Automated Encore

.Hybrid Webinar - Automated Encore x2

.Hybrid Webinar - Automated Encore x3



.Image Pixel Code

.Import Auto Chat Messages


An Integration is a 3rd party Saas application that natively integrates with AEvent to perform certain tasks such as email, SMS, play your webinar etc.


.Join Page Code

.JS Popup Form




file, like a picture, video, emoji, or a website link, you're sending an MMS.


.Landing Page/s

Basically, where the leads ‘land’ so they can register for your webinar. This is where you put your header script.


  • Default language selection is English.
    Select any other language to have all elements of your event timeline in another language.
    This will take effect on ALL elements (Registration / Confirmation Elements, custom fields sent to and used in ALL integrations.).


  • These are the people who already registered for your webinar. The best practice is for you to follow up with these people to achieve more conversions.

.Like-LIVE Webinar

.Like-LIVE Webinar - Automated Encore

.Like-LIVE Webinar - Automated Encore x2

.Like-LIVE Webinar - Automated Encore x3

.LIVE Webinar

.LIVE Webinar - Automated Encore

.LIVE Webinar - Automated Encore x2

.LIVE Webinar - Automated Encore x3



  • A Live or Manual webinar is not automated & is both started & ended by the host.


  • This section is where you can upload images, audio files, and videos. You can use all these media files as you’re setting up your timeline.

Merge Fields

  • A MergeField is an element containing a reference to a data field by its name. When a document such as SMS or email is merged with the values from a data source, the data field information replaces the merge field.


MMS stands for Multimedia Messaging Service. Whenever you send a text with an attached file, like a picture, video, emoji, or a website link, you're sending an MMS.


.Multi-Option Dropdown Menu



  • These are registrants who didn’t attend your workshop. You can choose to follow up with them so they have a chance to attend your encore.Registrants - These are the people who registered for your webinar.



.One Time


.Page URLs






.Presenter Information




.Rate Limit


.Reg Page - Registration Page

.Reg Time Zone - Registrant Time Zone



.Registration Form

.Registration Visibility

.Relative Time


A replay is a recorded, automated replay of the main event. It can be hosted on AStream, your website, or elsewhere.

.Replay page

After your webinar, the initial AEvent join links sent to your registrants become expired links and direct to your expired URL.If Replay is enabled in Settings, & you define a Replay URL, your join links and replay links will point to your replay URL for the time frame selected, instead of expired.

.Replay Sequence




.Secondary Video


.Send MMS


.SQ1, SQ2, SQ3



.System Fields






.Timeline Action






.Update ESP/CRM Custom Fields








.Webinar Hours

.White Glove Onboarding


.WTL - Webinar Timeline

What the Dynamic Code's Mean...

You can use these codes on your Registration page, Confirmation Page, Replay Page, and as well in your marketing with your email and SMS campaigns.










































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