AEvent has the native ability to send the right email at the right time to the right audience using Drip Automations. In order to achieve this, there are a few items that need to be set up, both inside AEvent and Drip.
In this tutorial, we're building out a single webinar timeline that includes email sequences being sent by our ESP (Drip).
In order to achieve this, we need to create timeline actions within AEvent that will add a tag to the registrant at set times leading up to the webinar. We're then going to create single-email automations within Drip that are triggered to send when these tags are added.
As best practice, we like to send out reminders 1 hour before and another 15 minutes prior to the start of the webinar. So we need to create a few timeline actions that will add a tag to the registrant exactly 1 hour before and another that will do the same thing 15 minutes before.
We use the Add a Tag button inside Drip when setting up this integration
to create the tags, aevent-15minbefore and aevent-1hrbefore
(which also creates them within Aevent).
If we simply wanted to add a tag for tracking purposes, we would be done.
(After the webinar ends, tagging for CRM tracking purposes is invaluable, but that isn't what this tutorial is about.)
Creating a Drip Automation
So we've walked through creating a timeline action within AEvent using Drip Add Tags. We then created a reactive automation within Drip that will send an email when the tag is added, and we wrote an email to be sent in the Drip email editor.
👍 Best Practice
Always divide emails by automation/sequence leading up to the event.
Now, if we were building out a timeline/email sequence, say for Non Attendees, we would create everything as we did in this tutorial, however we would also have added additional emails to the Drip Automation that was triggered by AEvent. Send an email, wait 1 day, send another, etc.
☝️ Final Note:
In this tutorial, we created timeline actions to initiate automations using Drip
if we were to want to create an automation using an Add-Tag on registration, the setup process would be the same.