AEvent has the native ability to send the right message at the right time to the right audience using Roezan Automations. In order to achieve this, there are a few items that need to be set up, both inside AEvent and Roezan.
In this tutorial, we're building out a single webinar timeline that includes message sequences being sent by our ESP (Roezan).
In order to achieve this, we need to create timeline actions within AEvent that will add a tag to the registrant at set times leading up to the webinar. We're then going to create single-message automations within Roezan that are triggered to send when these tags are added.
We use the Add New Tag button inside Roezan when setting up this integration
to create the tags, aevent-15minbefore, and aevent-1hrbefore
(which also creates them within Aevent).
If we simply wanted to add a tag for tracking purposes, we would be done.
(After the webinar ends, tagging for CRM tracking purposes is invaluable, but that isn't what this tutorial is about.)
Creating a Roezan Automation
So we've walked through creating a timeline action within AEvent using Roezan Add Tags. We then created a reactive automation within Roezan that will send a message when the tag is added, and we wrote a message to be sent in the Roezan editor.
👍 Best Practice
Always divide messages by automation/sequence leading up to the event.
Now, if we were building out a timeline/message sequence, say for Non Attendees, we would create everything as we did in this tutorial, however we would also have added additional messages to the Roezan automation that was triggered by AEvent. Send a message, wait 1 day, send another, etc.
☝️ Final Note:
In this tutorial, we created timeline actions to initiate automations using Roezan,
if we were to want to create an automation using an Add-Tag on registration, the setup process would be the same.