One of the most overlooked revenue levers in webinar marketing isn’t the offer, or even the funnel...
...it’s how you segment and follow up with your audience.
In AEvent, you can distinguish between three core audience segments:
Registrants: Everyone who signs up for your event—regardless of whether they actually attend.
Attendees: People who show up to the event. You can go deeper and segment by how long they stayed, or whether they saw the CTA.
Non-Attendees: People who registered but didn’t show up.
Why This Matters
Most platforms treat everyone the same. But someone who dropped off after 3 minutes shouldn't get the same follow-up as someone who watched 97% of your pitch. With AEvent, you can build automated follow-up logic based on real attendee behavior—no more duct-taped systems or guesswork.
Examples of Targeting in Action
Here’s how smart marketers are using AEvent’s segmentation tools:
✅ Attendees Who Saw the CTA But Didn’t Buy
These are your “on the fence” buyers. They showed up, stuck around for your pitch, maybe even visited the order page—but didn’t convert.
Targeting strategy:
Send a personalized follow-up email or SMS referencing the exact offer
Link to a recap or “last chance” page
Use urgency, social proof, or bonus stack reminders
Think: “Anyone who was on for at least 20 minutes, and still present at 41 minutes when we dropped the CTA... we send them a testimonial via MMS and push them to a recap page—not a full replay.”
✅ Attendees Who Left Early
These folks engaged but didn’t get to your call to action. Treat them like warm leads—not hot.
Targeting strategy:
Invite them to an encore or replay
Offer a “summary version” with just the core benefits
Drop them into a nurture sequence
✅ Non-Attendees
They registered for a reason—they just didn’t make it. This audience needs reactivation.
Targeting strategy:
Automatically encore them into another event
Use SMS or push notifications to remind them
Run replays on demand with fresh join links
Let’s say you have an evergreen webinar and you want to encore all non-attendees to the webinar the next morning. That use case is built in.
The Bonus Layer: Behavioral Targeting
With AEvent, you can go beyond basic segmentation by layering in behavioral triggers:
Time attended (e.g., stayed 20+ mins)
Present at CTA (e.g., still watching at 47:00)
Visited order page (but didn’t check out)
Didn’t open follow-up emails
Didn’t attend encore
Each of these criteria can trigger automated actions—from tagging in your CRM, to sending a picture message via Twilio, to pushing a lead into your outbound call sheet.
Conclusion: Don’t Let Hot Leads Go Cold
If your post-event strategy is a one-size-fits-all email blast, you're leaving money on the table.
With AEvent, you don’t just “follow up.” You follow up smarter—with the right message, at the right time, to the right person.