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🔧 AEvent Functions: What They Do & When to Use Them

AEvent timeline functions explained: Add Another Event, Delete System Wide, Encore Timeline, and Update Custom Fields, and when to use each in your campaign.

These functions are action tools inside AEvent’s visual timeline builder. Think of them as power moves you can trigger during (or after) an event — to automate next steps, segment behavior, or personalize the attendee journey.

1. Add Another Event

What it does:
Creates an additional Zoom/Webinar/Stream session within the same timeline.
This is used to run multi-session timelines, such as:

  • 3-day challenges

  • Masterclasses/workshops with multiple parts

  • Encore events (without using the Encore tool)

Use Cases:

  • Running a multi-day bootcamp every Monday–Wednesday.

  • Splitting content into Part 1 (training) and Part 2 (sales Q&A).

  • Automating recurring coaching calls that follow a webinar series.

Pro Tip: Use “Add Another Event” instead of separate timelines so that registrants stay tracked under a single journey.

2. Delete System Wide

What it does:
Deletes all scheduled occurrences of the selected timeline across all upcoming sessions.

Use Cases:

  • You’re retiring a campaign and don’t want it running anymore.

  • A webinar funnel needs to be paused immediately (e.g., offer expired, wrong date, tech issue).

  • You mistakenly scheduled too many recurring sessions.

WARNING:
This is irreversible and affects all scheduled sessions using that timeline. Use cautiously.

3. Encore Timeline

What it does:
Creates a follow-up event (Encore) for non-attendees or partial attendees — either immediately or a day later.

It’s a shortcut for duplicating a webinar experience and running it again to just the right audience.

Use Cases:

  • Non-attendees get invited to a “last chance” replay 24 hours later.

  • Partial viewers who didn’t stay till pitch-time get nudged into another showing.

  • You want to extend campaign ROI without re-sending to buyers or full attendees.

Best Practice:
Segment encore invitations with behavioral targeting like:

  • Time attended

  • CTA visibility

  • Visit but didn’t purchase (page view but not confirmation)

4. Update Custom Fields (CRM/ESP)

What it does:
Pushes updates to your connected CRM or email platform. You can modify custom fields based on user behavior — without needing Zapier or middleware.

Use Cases:

  • Send real-time personalization fields like {NextSessionTime} to ActiveCampaign or Keap.

  • Tag registrants based on engagement: watched CTA vs. bailed early.

  • Update CRM with webinar session attended, pitch seen, or product clicked.

Integrated Platforms Include:

  • ActiveCampaign

  • Infusionsoft/Keap

  • HighLevel (via webhook)

  • HubSpot

  • Ontraport

  • And more


Example:
“If user watched 40+ minutes and visited sales page but didn’t convert → update CRM custom field: WebinarStatus = HotLead.”

Suggested Workflow Example:

Let’s say you're running a 3-day challenge:

  • Use Add Another Event to structure all 3 days in one timeline.

  • Set up Encore Timeline to catch non-attendees and partial viewers.

  • Use Update Custom Fields to score or segment leads in your CRM based on how much they watched.

  • If plans change, use Delete System Wide to quickly unschedule everything.

Related Articles
How to Create, Link & Schedule an Encore Campaign
Integrating Keap Automations with AEvent Timeline Actions
AEvent Glossary
How to Segment and Target Webinar Audiences for Maximum Impact with AEvent
Using Tags, Workflows, and Campaigns for Smarter Segmentation in AEvent
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