These functions are action tools inside AEventâs visual timeline builder. Think of them as power moves you can trigger during (or after) an event â to automate next steps, segment behavior, or personalize the attendee journey.
1. Add Another Event
What it does:
Creates an additional Zoom/Webinar/Stream session within the same timeline.
This is used to run multi-session timelines, such as:
3-day challenges
Masterclasses/workshops with multiple parts
Encore events (without using the Encore tool)
Use Cases:
Running a multi-day bootcamp every MondayâWednesday.
Splitting content into Part 1 (training) and Part 2 (sales Q&A).
Automating recurring coaching calls that follow a webinar series.
Pro Tip: Use âAdd Another Eventâ instead of separate timelines so that registrants stay tracked under a single journey.
2. Delete System Wide
What it does:
Deletes all scheduled occurrences of the selected timeline across all upcoming sessions.
Use Cases:
Youâre retiring a campaign and donât want it running anymore.
A webinar funnel needs to be paused immediately (e.g., offer expired, wrong date, tech issue).
You mistakenly scheduled too many recurring sessions.
WARNING:
This is irreversible and affects all scheduled sessions using that timeline. Use cautiously.
3. Encore Timeline
What it does:
Creates a follow-up event (Encore) for non-attendees or partial attendees â either immediately or a day later.
Itâs a shortcut for duplicating a webinar experience and running it again to just the right audience.
Use Cases:
Non-attendees get invited to a âlast chanceâ replay 24 hours later.
Partial viewers who didnât stay till pitch-time get nudged into another showing.
You want to extend campaign ROI without re-sending to buyers or full attendees.
Best Practice:
Segment encore invitations with behavioral targeting like:
Time attended
CTA visibility
Visit but didnât purchase (page view but not confirmation)
4. Update Custom Fields (CRM/ESP)
What it does:
Pushes updates to your connected CRM or email platform. You can modify custom fields based on user behavior â without needing Zapier or middleware.
Use Cases:
Send real-time personalization fields like
{NextSessionTime}to ActiveCampaign or Keap.Tag registrants based on engagement: watched CTA vs. bailed early.
Update CRM with webinar session attended, pitch seen, or product clicked.
Integrated Platforms Include:
ActiveCampaign
Infusionsoft/Keap
HighLevel (via webhook)
HubSpot
Ontraport
And moreâŠ
Example:
âIf user watched 40+ minutes and visited sales page but didnât convert â update CRM custom field: WebinarStatus = HotLead.â
Suggested Workflow Example:
Letâs say you're running a 3-day challenge:
Use Add Another Event to structure all 3 days in one timeline.
Set up Encore Timeline to catch non-attendees and partial viewers.
Use Update Custom Fields to score or segment leads in your CRM based on how much they watched.
If plans change, use Delete System Wide to quickly unschedule everything.