In this tutorial, you will learn how to pre-populate your registration page form fields using the URL of the page itself, pre-loading the name, email, and phone number.
Why do this? Pre-loading your registration form with your lead's details can increase your registration conversion rate.
Note: This method works only if you are preloading the link with these details from your ESP or another service. You do not need to prepopulate all fields, and you can even hide the fields if you have the information.
Scenario: Imagine a lead receives an email from you inviting them to your event. The email includes a special link that embeds their email address, name, and phone number. When the lead clicks your registration link, the registration form is pre-populated with their information, or maybe there are no email/name/phone fields because you've set them as hidden.
Either way, auto-populating fields can help increase your conversion rate.
Learn how below:
In this tutorial, our registration page is located at: https://mydomain.com/register
Our registration form has a name, email and phone field.
When visiting that site and preloading some variables, we can prepopulate our form fields with name, email, and phone (not all are required).
If we visit the site https://mydomain.com/register and add ?email=[email protected], our form will automatically populate with the included email address.
If we add on &name=Tutorials, our form now has the name field filled out.
And the same works with &phone=5555551212.
Any combination of the 3 can be included to pre-populate your registration form fields.
Depending on the page builder you are using, in addition, if you are ONLY using this page for this type of pre-populated traffic, you can do another length and hide the fields altogether. Offering just a Registration Button.