AEvent has the native ability to send the right email at the right time, to the right audience using Hubspot Automations. In order to achieve this, there are a few items that need to be set up, both inside AEvent as well as Hubspot.
In this tutorial, we're building out a single webinar timeline, that includes email sequences being sent by our ESP (Hubspot).
In order to achieve this we need to create timeline actions within AEvent, that will add the registrant to a workflow, at set times leading up to the webinar. Before that, we're going to create single-email workflows within Hubspot, that are triggered to send when these actions are set to fire in Aevent.
Creating a Hubspot Automation
We use the Add Contact to Workflow inside AEvent when setting up this integration
to select the Workflows, 'AEvent 1 hour before & 15 mins before'
(which we created within Hubspot ).
So we've walked through Creating a timeline action within AEvent using Hubspot Add to Workflow. We then created a reactive automation within Hubspot that will sent an email when the tag is added, and we wrote an email to be sent in the Hubspot email editor.
👍 Best Practice
Always divide emails by automation/sequence leading up to the event.
Now, if we were building out a post webinar timeline/email sequence, say for Non Attendees, we would create everything as we did in this tutorial, however we would also have added additional emails to the Hubspot Workflow that was triggered by AEvent. Send an email, wait 1 day, send another, etc.
☝️ Final Note:
In this tutorial we created timeline actions to initiate automations using Hubspot,
if we were to want to create an automation using an Add to Workflow on registration, the setup process would be the same.