AEvent has the native ability to send the right email at the right time, to the right audience using Get Response Automations. In order to achieve this, there are a few items that need to be set up, both inside AEvent as well as Get Response.
In this tutorial, we're building out a single webinar timeline, that includes email sequences being sent by our ESP (Get Response).
In order to achieve this we need to create timeline actions within AEvent, that will add a tag to the registrant, at set times leading up to the webinar. We're then going to create single-email automations within Get Response, that are triggered to send when these tags are added.
We use the Add a Tag button inside AEvent when setting up this integration
to create the tag, aevent_1hrbefore (which also creates them within Get Response).
If we simply wanted to add a tag for tracking purposes, we would be done.
(After the webinar ends, tagging for CRM tracking purposes is invaluable, but that isn't what this tutorial is about.)
Creating a Get Response Automation
So we've walked through Creating a timeline action within AEvent using Get Response Add Tags. We then created a reactive automation within Get Response that will sent an email when the tag is added, and we wrote an email to be sent in the Get Response email editor.
👍 Best Practice
Always divide emails by automation/sequence leading up to the event.
Now, if we were building out a post webinar timeline/email sequence, say for
Non Attendees, we would create everything as we did in this tutorial, however we would also have added additional emails to the Get Response Automation that was triggered by AEvent. Send an email, wait 1 day, send another, etc.
☝️ Final Note:
In this tutorial we created timeline actions to initiate automations using Get Response,
if we were to want to create an automation using an Add-Tag on registration, the setup process would be the same.