Step by Step

  1. Here is where you can create custom audiences based on registrant activity.

  2. For example, you can set up an audience for people who were on the webinar at the time of your CTA, visited your CTA page, but did not purchase.

  3. Click Create New Audience.

  4. Name the Audience. (ie. Saw CTA)

  5. Click the + button to add a condition. For this example: Anyone who attended the webinar for greater than an hour.

    • If: Time attended

    • Condition: Greater Than

    • Duration: 60 minutes

  6. Click the + button to add another condition. For this example: Anyone who was on the webinar at the 90 minute mark when your CTA occurred.

    • If: Present

    • Condition: Greater Than

    • Duration: 90 minutes

  7. Click the + button to add another condition. For this example: Anyone who visited your CTA page.

    • If: Page View

    • Condition: Did Visit

    • Duration: {URL For CTA page}

  8. Click the + button to add another condition. For this example: Anyone who did not visit the confirmation page.

    • If: Page View

    • Condition: Did Not Visit

    • Duration: {URL For Confirmation page}

  9. Click Create. Then Click Next.


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