In this tutorial, you'll learn how to create a 3-day multi-event campaign using AEvent. By following this step-by-step guide, you'll be able to set up a dynamic campaign that automatically registers participants, sends messages, and manages event sequences.
At the end of this tutorial, you will have successfully created a 3-day multi-event campaign using AEvent. You'll understand how to set up event sequences, manage registrations, and customize messaging for each event.
Step-by-Step Tutorial:
Step 1: Setting up the Basics
Open AEvent and go to the "Campaigns" section on the Dashboard, then click on "Create Campaign."
Select "Evergreen Webinar," then click "Next."
Again, select "Evergreen Webinar," then click "Next."
Enter the necessary Campaign information like "Name" and "Description," then click "Next."
Step 2: Integrations and Custom Fields
Select the integrations you want to use with this Campaign, then click on "Create My Campaign."
Click on "Confirm" on the "Summary" pop-up.
Step 3: Configuring the 3-Day Event Campaign
Start with the day of the event by clicking on "Day" and set up your timeline actions.
Set a specific time and/or relative time for the timeline actions you want to use leading up to each event, like in the example below.
You can do this for the other events we are adding as well, so you can have specific messaging for each day.
Adding events to the timeline for the First and Second days of the event
Setting Up Day 2
Go to the day you want Day 2 to be, remember the Main Event is Day 3, and follow the steps below.
Set When to the time For this event
Set Event to Main Event
Set Who to Registrants
Set What to AEvent Functions
The Action needs to be Add Another Event
Name the Event
Set to Encore To Main Event if that is what you what to happen
Click Create
Setting Up Day 1
Go to the day you want Day 1 to be, remember the Main Event is Day 3, and follow the steps below.
Set When to the time For this event
Set Event to Main Event
Set Who to Registrants
Set What to AEvent Functions
The Action needs to be Add Another Event
Name the Event
Set to Encore To Main Event if that is what you want to happen
Click Create
When looking at the Weekly view, it may look something like this, pending what you use for your timeline actions around the events.
Step 4: Adding an Event After the Main Event
Add an event to occur after the main event and specify the timing, then select the audience to target (e.g., Non-attendees).
Setting up a Replay Day For Non-Attendees
Go to the day you want the Replay to be and follow the steps below.
Set When to the time For this event
Set Event to Main Event
Set Who to Registrants
Set What to AEvent Functions
The Action needs to be Add Another Event
Name the Event
Click Create
Create actions for the post-webinar event, such as sending follow-up messages.
Step 6: Customizing Event Settings and Emails
Go to the Event Info section and configure individual settings for each event.
Adjust the registration title, body, video, and other details for each event.
Utilize registration visibility to control who can register for specific events.
Configure email settings for each event if you're using platforms like GoToWebinar or Zoom.
Step 7: Scheduling the Main Event
Schedule the main event by selecting the appropriate date and time.
Choose the Campaign you've created, which will only show the main event.
Complete the scheduling process, and AEvent will handle the rest, including registering participants and managing event sequences.
Congratulations! You have successfully created a 3-day multi-event campaign using AEvent. By following the steps outlined in this tutorial, you have learned how to set up event sequences, manage registrations, customize messaging, and schedule your main event. This dynamic campaign will engage participants throughout the course of your event and automatically guide them through the event series.
👉 Remember 👈
Regularly review and adjust your Campaign settings to ensure a smooth experience for your attendees. Happy event planning!