AEvent has the native ability to send the right email at the right time, to the right audience using the ESP (Auto-Responder) integration of your choice.

In order to do this, there are a few items that need to be set up inside both AEvent, as well as the ESP you are integrating with.

In this tutorial, I'm building out a single webinar timeline, that includes email sequences being sent by my auto-responder (Active Campaign).

In order to achieve this I need to create timeline actions within AEvent, that will add a tag to the registrant, at set times leading upto the webinar. I'm then going to create single-email automations within Active Campaign, that are triggered to send when these tags are added.

Personally, I like to send out reminders 1 hour before and another 15 minutes prior to the start of webinar. So I need to create a few timeline actions that will add a tag to the registrant exactly 1 hour before and another that will do the same thing 15 minutes before.

I used the Add a Tag button inside AEvent to create these tags (which also creates them within Active Campaign), Once I did that, I selected them, and Added the Action to the timeline as shown:

Now with that done, I need to link them together with automations within Active Campaign.

If I was simply wanting to add a tag for tracking purposes, I would be done. (After the webinar ends, tagging for CRM tracking purposes is invaluable, but that isn't what this tutorial is about.)

Next, within my Active Campaign account, I'm going to create 2 Automations, which are initialized by the tags I created in AEvent.

First I need to create the automation

and I'll Start from Scratch

For the Trigger, I'm going to select 'Tag is Added'

Next I will select the tag that was created back inside AEvent when creating the action and click Add Start.

From there Select Send an email

Now I just need to create and edit the email within the Active Campaign email editor.

I have access to all the Personalization / Custom Fields that AEvent has sent along from the registration process. (So I can setup the emails to be evergreen with date/time of the webinar presentation, the replay sequence, evolving join/replay links, etc.)

And that's it! With the automation I've now created in AEvent and Active Campaign, ALL registrants that register for my webinar, regardless of frequency or time that it is running, will receive my 1 hour before email.

Side Note: in this tutorial I created timeline actions to initiate automations using Active Campaign, if I were to want to create an automation using an Add-Tag on registration, the setup process would be the same.

So we've walked through creating a timeline action within AEvent using Active Campaign Add Tags. We then created a reactive automation within Active Campaign and wrote an email to be sent. Although in this example it was only a single email to be sent by the automation. (best practice, always divide emails by automation/sequence leading upto the event.)

Now if I were building out a timeline/email sequence, say for Non Attendees, I would create everything as I did in this tutorial, however I would also add additional emails to the Active Campaign Automation that was triggered by AEvent. Send an email, wait 1 day, send another, etc.

Below we've provided a suggested email sequence (Indoctrination sequence not required, but we HIGHLY recommend using one.):

Indoctrination Emails (single campaign emails):

3 days before (9am EST): aevent-3daysbefore

2 days before (9am EST): aevent-2daysbefore

1 day before (9am EST): aevent-1daybefore

Day of (9am EST): aevent-dayof

Day of (1 hour before): aevent-1hour

Day of (5 minute before): aevent-5min

Post Webinar Emails (To initiate entire replay/closeout sequence):

Non-Attendee: aevent-nonattendee

Attendee: aevent-attendee