AEvent has the native ability to send the right email at the right time to the right audience using Active Campaign Automations. In order to achieve this, there are a few items that need to be set up, both inside AEvent and Active Campaign.
In this tutorial, we're building out a single webinar timeline that includes email sequences being sent by our ESP (Active Campaign).
In order to achieve this, we need to create timeline actions within AEvent that will add a tag to the registrant at set times leading up to the webinar. We're then going to create single-email automations within Active Campaign that are triggered to send when these tags are added.
We use the Add a Tag button inside AEvent when setting up this integration
to create the tags, webinar-1hour-before and webinar-15min-before
(which also creates them within Active Campaign).
If we simply wanted to add a tag for tracking purposes, we would be done.
(After the webinar ends, tagging for CRM tracking purposes is invaluable, but that isn't what this tutorial is about.)
Creating an Active Campaign Automation
So we've walked through Creating a timeline action within AEvent using Active Campaign Add Tags. We then created a reactive automation within Active Campaign that will send an email when the tag is added, and we wrote an email to be sent in the Active Campaign email editor.
👍 Best Practice
Always divide emails by automation/sequence leading up to the event.
Now, if we were building out a timeline/email sequence, say for Non Attendees, we would create everything as we did in this tutorial, however we would also have added additional emails to the Active Campaign Automation that was triggered by AEvent. Send an email, wait 1 day, send another, etc.
☝️ Final Note:
In this tutorial, we created timeline actions to initiate automations using Active Campaign. If we were to want to create an automation using an Add-Tag on registration, the setup process would be the same.