New to AEvent and not totally sure what a "campaign" is, or why your timeline works the way it does? This is the plain-English version. No jargon, just the four ideas that make everything else click.
Your campaign is your whole event in one place
A campaign is the one container that holds your entire event, start to finish. Registration, the confirmation page, the reminders, the event itself, and the replay all live inside it.
Think of the journey a person takes: they register, land on your confirmation page, receive reminders leading up to the day, attend the event, and afterward can catch the replay. All of that is one campaign.
That is how a single event turns into a complete funnel instead of a bunch of disconnected pieces you have to wire together yourself.
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Your timeline is a recipe you reuse
Think of your timeline as a recipe. The actions on it (the emails, the texts, the tags, the reminders) are the steps in that recipe. You write the recipe once.
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When you schedule the same campaign again, you are baking a fresh batch from that same recipe. You are not copying your actions, nor are you stacking a second set of steps on top of the first. The recipe remains a single, clean set of instructions.
So what actually fills up your calendar?
The batches, not the steps. Each scheduled event is a new batch, and your recipe runs fresh for each one. Your reminder email does not become ten reminder emails on the timeline just because you scheduled ten events. It is still one step in the recipe, and it runs for each batch.
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The nice payoff: change the recipe once, and every future batch uses the new version automatically.
Live vs Evergreen is just how it is scheduled and shown
Live and evergreen campaigns run on the same engine underneath. The difference lies in how the event time is set and how your campaign's timeline calendar displays it.
A live timeline points to one fixed date. Everyone is headed toward the same moment on the calendar.
An evergreen timeline centers on each event's scheduled run, so the timeline actions occur around each scheduled event's start time.
Same recipe, same actions, just a different way of setting the clock. You can even switch a timeline from one to the other. For the full walkthrough, see Difference Between a Live Timeline, an Evergreen Timeline, and Converting Between The Two.
One honest heads-up so you do not mix two things up: how your event streams (AStream, Zoom, or GoToWebinar) is a separate choice from live vs evergreen. You can run any of those streaming sources as either live or evergreen. They are two different knobs, not one.
What is an "action," and how does usage work
An action is one thing AEvent does for one person: sending a text, applying a tag, firing a webhook, and so on. Setting actions up is free; your usage counts when they actually fire, and your plan comes with a monthly action allowance you can watch in the Usage panel.
For the full picture, what counts, what is free, the per-plan allowances, and how to read your Usage panel, see What Is an Action (and What Counts as One)?.