Omnisend

In order to add your Omnisend Integration, you will need to first navigate to Integrations within AEvent, click Add Integration, and then search / select Omnisend.

Then name your integration as you see fit, and click 'Connect.'

When you click Connect, a pop-up will appear. Please open a second tab and log in to your Omnisend account.

Once logged in, locate your Omnisend API key under Store Settings > API.

Copy your Omnisend API key and paste it back into the AEvent pop-up. Then click Continue.

Once your Omnisend account has been successfully added, you will see its Connected state, and you will be able to click Test.

A successful connection will yield a positive test result. Congratulations, your Omnisend account is now successfully connected to AEvent!

In order to utilize your Omnisend Integration within AEvent, you need to activate it within the campaign you are working with.

To do this, open the campaign you are working with.

Then select Integrations, set your Omnisend Integration as Active, then click on the cogwheel to define your settings.

Within the Integration Settings, select the Omnisend tag you want added to registrants when they register for this campaign.

This tag will be applied to contacts in Omnisend when they register through AEvent.

We HIGHLY RECOMMEND clicking on Custom Fields (Personalization) - Show, and setting up some custom personalization fields.

These are values that include not only email and name (Join Link, Replay Link, Day of Webinar, Day of Week, Time, UTM Tracking Parameters, etc.), and are sent along with the new subscriber information to Omnisend.

We've made the creation of these fields easy, and by clicking the 'Create System Fields button', AEvent will automatically create within Omnisend the needed Custom Fields, while selecting those values within AEvent.

You can also use the Create Single Field to create a single Custom Field within Omnisend. OR you can manually create fields / use pre-created fields. If you manually create a new field within your Omnisend integration, you will need to click on Refresh for it to appear here.

Important: The Omnisend integration currently supports adding tags to contacts. It does not send Omnisend campaigns, add contacts to lists, remove tags, remove contacts, or trigger Omnisend automations directly from AEvent.

However, once AEvent applies a tag, you can use that tag inside Omnisend for segmentation, reporting, or to trigger automations configured inside your Omnisend account.

Once you have selected or entered the tag you want to use, you can click out of the pane, as the initial setup of your Omnisend integration within THIS AEvent campaign is now complete!

Setting up a timeline action to add an Omnisend tag to a contact is easy.

Within the timeline builder, start by creating an action and selecting the date and time that you wish the action to occur.

Next, select the audience you are targeting.

Then select your Omnisend Integration and choose Add Tag.

Do keep a note of the tag you use, especially if you plan to use that tag to trigger a segment or automation inside Omnisend.

Per the example above, 2 minutes prior to the event starting, an action will occur that will add the selected Omnisend tag to all registrants registered for the scheduled event.

You can use Omnisend tags in AEvent to help organize contacts based on how they interact with your event.

For example, you may want to add tags such as:

Registered for Webinar

Applied when someone registers for your AEvent campaign.

Attended Webinar

Applied when someone attends the event.

Missed Webinar

Applied to registrants who did not attend.

Stayed Until Offer

Applied to attendees who were present at the point in your event where your offer was presented.

Clicked Offer

Applied to registrants who clicked through to your offer page, depending on the audience conditions available in your campaign.

These tags can then be used inside Omnisend for segmentation, filtering, or triggering tag-based automations.

AEvent does not directly build or send Omnisend automations.

Instead, AEvent applies tags to contacts based on the timeline action and audience rules you create inside your AEvent campaign.

From there, you can use Omnisend to create automations or segments based on those tags.

For example:

This lets AEvent handle the event timing and behavior-based tagging, while Omnisend handles the email and SMS follow-up configured inside your Omnisend account.

If you are encountering issues with your Omnisend integration, it is possible that the API key issued from Omnisend has been reset, changed, or removed.

If you click Test and it is NOT successful, the first step we recommend is reconnecting your integration.

When you click Re-Connect, a pop-up will appear. Please open a second tab and log in to your Omnisend account.

Once logged in, locate your Omnisend API key under Store Settings > API.

Copy your Omnisend API key and paste it back into the AEvent pop-up. Then click Continue.

Once your Omnisend account has been successfully reconnected, you will see its Connected state, and you will be able to click Test.

A successful connection will yield a positive test result. Congratulations, your Omnisend account is now successfully reconnected to AEvent!

If you want to remove your Omnisend integration from AEvent, navigate to Integrations, locate your Omnisend integration, and click on the trashcan icon.

You then will be prompted to confirm deletion.

(NOTE: Removing this integration will immediately affect its use with any campaigns that it is active in.)

If you are experiencing issues with this integration but do not desire to REMOVE it, we recommend reconnecting it instead. This will allow its configuration to continue as set within your campaigns.

Once you confirm removal, the integration within AEvent no longer exists.

If you have any problems with your integration, press the Test button on the Integration. This will confirm whether the connection to Omnisend is valid.

If the test is unsuccessful, reconnect the integration and re-enter your Omnisend API key.

If your tags are not being applied as expected, confirm that:

The Omnisend integration is active inside the correct AEvent campaign.

The timeline action is using the correct Omnisend integration.

The action is set to Add Tag.

The audience selected for the action matches the registrants you expect to receive the tag.

The action timing has occurred for the scheduled event.

The contact exists in Omnisend with the expected email address.