Want to automatically register someone into an AEvent campaign as soon as they complete a Stripe payment? This guide shows you how to send buyer data to AEvent via a webhook and auto-assign them to the right audience.
🔗 Step 1: Create a Webhook Audience in AEvent
Go to the campaign where you want to add buyers
On the left menu, click Audience
Click Create New Audience
Name it something like “Stripe Buyers”
Set your qualifier logic (e.g., Tag = Buyer)
Select Inbound Webhook as the method
Click the Copy Endpoint button
You’ll get a URL like:
https://TENANTID.aevent.online/setpixel?page=webhook&wtl=XXXXX&value=Buyer&email=
✳️ Replace email= with the buyer’s actual email address dynamically in the next step.
⚙️ Step 2: Add the Webhook to Stripe
In your Stripe Dashboard:
Go to Developers > Webhooks
Click + Add Endpoint
Paste your AEvent webhook URL (with the right
email=value)Under Events to send, choose:
checkout.session.completed(recommended for most setups)Optionally:
charge.succeeded(if using direct charges)
Save the webhook
🧩 Step 3: Format the Payload
When the Stripe webhook triggers, send AEvent the correct format using a tool like Zapier, Make, or your backend code.
Here’s an example of how your outgoing call should look:
POST https://tenant_id.aevent.online/setpixel?page=webhook&wtl=XXXXX&value=Buyer&[email protected]
wtl=is from your copied AEvent URLvalue=is the tag you want to apply (e.g., “Buyer”)email=is the buyer’s email from Stripe
For full parameter guidance, see:
👉 Audience Segmentation via Inbound API/Webhook
✅ Step 4: Test the Flow
Use Stripe Test Mode
Complete a test purchase
Verify that the registrant appears in the right AEvent audience
🚀 Step 5: Go Live
Activate the webhook with your Live Stripe key
Send a real payment and verify registration behavior
Monitor AEvent audience activity to confirm