Adding calendar links directly into your confirmation and reminder emails can significantly increase your attendance rate. With AEvent, you can easily insert “Add to Google Calendar” and “Add to Apple Calendar” links into your ESP or CRM—just like any other personalization field.
Follow this step-by-step guide to get them set up correctly.
✅ Step 1: Enable Required Integrations
Before using calendar links, make sure both of these integrations are enabled inside your AEvent account:
✅ Google Calendar Integration
✅ Calendar Integration (This powers universal iCal/Apple links)
Without both integrations active, AEvent will not generate the calendar URLs.
🔗 Step 2: Locate the Calendar Link Fields
Once integrations are active, AEvent automatically creates two merge fields per registrant:
Add to Google Calendar Link
Add to Apple Calendar Link
You’ll find these fields available in your CRM/ESP after registration data has synced.
✉️ Step 3: Use These Fields in Your Emails
Just like you’d normally insert a FirstName field, you can drop the calendar links directly into your email templates.
Examples (might differ from the actual dynamic tag):
In ActiveCampaign:
<a href="%ADD_TO_GOOGLE_CALENDAR%">Add to Google Calendar</a>
In Infusionsoft:
<a href="~Contact.AddToGoogleCalendar~">Add to Google Calendar</a>
You can include both links like this:
Save the date:
🧪 Step 4: Trigger a Test Registration
Calendar fields won't populate until AEvent receives the registrant’s data.
Send a test registration through your funnel or form to sync the contact and activate those merge fields in your ESP.
🔁 Step 5: Updating the Link (If Needed)
If your event date/time changes or you need to resend an updated calendar link, you can do that using the “Update Custom Field” action inside any AEvent timeline.
This will push a fresh calendar URL to your CRM/ESP for that registrant.
👇 Quick Recap
Turn on both Google Calendar and Calendar integrations in AEvent.
Use the built-in calendar merge fields like any other personalization token.
Send a test registration first to make fields visible in your ESP.
Use “Update Custom Field” if you ever need to refresh the calendar link.