AEvent has the native ability to send the right email at the right time to the right audience using Constant Contact Automations. Having said that, Constant Contact only allows adding to lists, as opposed to tags, campaigns, or workflows, as in other ESPs, which complicate things a little. In order to achieve this, there are a few items that need to be set up, both inside AEvent and Constant Contact.
In this tutorial, we're building out a single webinar timeline that includes email sequences being sent by our ESP (Constant Contact).
In order to achieve this, we need to create timeline actions within AEvent, that will add the registrant to our lists at set times leading up to the webinar. We're then going to create single-email automations within Constant Contact, that are triggered to send when these actions are fired from Aevent.
We create a new list or use an existing one inside Constant Contact when setting up this integration to create the list actions, aevent-1hrbefore and aevent-15minbefore
(which also creates them within Aevent).
Once we've created and added the action to the timeline, as shown above, it should look like this:
Now with that done, we need to link them together with automations within Constant Contact.
If we simply wanted to add a list for tracking purposes, we would be done.
(After the webinar ends, CRM tracking is invaluable, but that isn't what this tutorial is about.)
Creating a Constant Contact Automation
So we've walked through creating a timeline action within AEvent using Constant Contact Add to List. We then created a reactive automation within Constant Contact that will send an email when the action is fired in Aevent, and we wrote an email to be sent in the Constant Contact email editor.
👍 Best Practice
Always divide emails by automation/sequence leading up to the event.
Now, if we were building out a timeline/email sequence, say for Non Attendees, we would create everything as we did in this tutorial, however, we would also have added additional emails to the Constant Contact Automation that was triggered by AEvent. Send an email, wait 1 day, send another, etc.
☝️ Final Note:
In this tutorial, we created timeline actions to initiate automations using Constant Contact. If we want to create an automation using an add-to-list on registration, the setup process will be the same.