This guide provides a clear walkthrough of the core components of an AEvent campaign. Before building your first campaign, it’s essential to understand how campaigns are structured and where each key setting lives.
What Is a Campaign?
In AEvent, everything starts with a Campaign.
Think of a campaign as your event’s central container—it houses your:
Automation timeline
Media settings
Registration logic
Landing pages and delivery configurations
A single campaign transforms an event into a complete funnel.
Campaign Overview: Core Sections
When you open a campaign, you’ll see several structured sections. Here’s a breakdown of each:
Timeline
The Timeline section is where you define what happens and when.
Add actions such as:
Emails
SMS
Ringless voicemails
Tag applications
Delays
And more
Event Info
The Event Info section defines your media and branding.
Choose your presentation type (Live, Automated, etc.)
Upload or select your media
Customize the waiting room and event branding
Toggle Waiting Room ON to access full customization options.
Integrations
This section manages your connected applications.
Select which integrations are active
Click the gear icon next to any integration to:
Enable On Registration behavior
Add actions like tagging registrants during signup
Registration
Design your registration form here.
Create a new form or edit an existing one
Add fields like:
Custom input fields
Dropdowns
Tokens
Configure form display and behavior
Code
Access all embed and tracking scripts required for your landing pages
Registration embed code
Header scripts
Countdown timers
Dynamic page elements
Includes separate code sets for your:
Registration page
Confirmation page
Replay page
You can also enable Page Tracking and Script Tracking here.
Advanced
Control post-registration behavior and replay logic.
Set your Confirmation (Thank You) Page URL
Configure Replay Window settings
Add an Expired Page
Define UTM behavior for advanced tracking
Audience
Create segmented audiences based on user behavior.
Default segments include:
Registrants
Attendees
Non-Attendees
You can also build custom audiences by conditions such as:
Attended vs. No Show
Minutes watched
Page visited (clicked or non-clicked)
These segments allow for personalized follow-up or behavior-based automation triggers.
Analytics
Analytics live outside your campaign, on your Main Dashboard.
Navigate to Analytics to access real-time and historical data across all campaigns:
Attendance
Watch time
Device types
Conversion rates
What’s Next?
In the next tutorial, we’ll walk you through your first login and show you where everything lives. After that, we’ll build your first campaign—step by step—and get it live.