AEvent has the native ability to send the right email at the right time to the right audience using Go High Level Automations. In order to achieve this, there are a few items that need to be set up, both inside AEvent and GHL.
In this tutorial, we're building out a single webinar timeline that includes email sequences being sent by our ESP (Go High Level).
To start off with, we need to create timeline actions within AEvent that will add a tag to the registrant at set times leading up to the webinar. We're then going to create single-email automations (Workflows) within Go High Level that are triggered to send when these tags are added.
As best practice, we like to send out reminders 1 hour before and another 15 minutes prior to the start of the webinar. So we need to create a few timeline actions that will add a tag to the registrant exactly 1 hour before and another that will do the same thing 15 minutes before.
☑️Remember:
We use the Add a Tag button inside AEvent when setting up this integration
to create the tag aevent-1hr
(which also creates them within Go High Level).
Once we've created and added the action to the timeline, as shown above, it will look like this:
Now with that done, we need to link them together with automations within Go High Level.
💡 Note:
If we simply wanted to add a tag for tracking purposes, we would be done.
(After the webinar ends, tagging for CRM tracking purposes is invaluable, but that isn't what this tutorial is about.)
Creating a Go High Level Automation
Next, within our GHL account, we're going to create an automation, which is initialized by the tags we created in AEvent.
Open your Go High Level App, and navigate to Workflows.
Step 1: We need to create the Workflow
Step 2: Select 'Contact Tag' for the Trigger
Step 3: Select 'aevent-1hr' tag for the Filter
Step 4: Select "Send an email"
Now, you just need to create and edit the email within the Go High Level email editor.
💡 If we want to create an SMS trigger instead of email, we'd do exactly the same process within Aevent, but instead of sending an email, we'd choose to send an SMS.
💪 Pro Tip: Utilize Dynamic Personalization Variables In Your Emails
You can set up the emails to be evergreen with date/time of the webinar presentation, the replay sequence, evolving join/replay links, etc.
You have access to all the Personalization / Custom Fields that you created in AEvent that have been sent along from the registration process.
And that's it! With the automation we've now created in AEvent and Go High Level ALL registrants that register for the webinar, regardless of frequency or time that it is running, will receive the 1 hour before email.
💥 IMPORTANT💥
The service can send, receive, and track emails and is free to use if you don't exceed 10,000 sent emails per month. If your emails are not being sent, please check your account status in GHL.
So we've walked through Creating a timeline action within AEvent using Go High Level Workflows. We then created a reactive automation within Go High Level that will send an email when the tag is added, and we wrote an email to be sent in the Go High Level email editor.
👍 Best Practice
Always divide emails by automation/sequence leading up to the event.
Now, if we were building out a post webinar timeline/email sequence, say for Non Attendees, we would create everything as we did in this tutorial, however we would also have added additional emails to the GHL Workflow that was triggered by AEvent.
Send an email, wait 1 day, send another, etc.
Below, we've provided a suggested email sequence (Indoctrination sequence not required, but we HIGHLY recommend using one.):
On-Registration Emails (single campaign email)
Sent at the time of registration: aevent-onregistration
Indoctrination Emails (single campaign emails):
3 days before (9am EST): aevent-3daysbefore
2 days before (9am EST): aevent-2daysbefore
1 day before (9am EST): aevent-1daybefore
Day of (9am EST): aevent-dayof
Day of (1 hour before): aevent-1hour
Day of (5 minute before): aevent-5min
Post Webinar Emails (To initiate entire replay/closeout sequence):
Non-Attendee: aevent-nonattendee
Attendee: aevent-attendee
☝️ Final Note:
In this tutorial, we created timeline actions to initiate automations using Go High Level,
if we were to want to create an automation using an Add-Tag on registration, the setup process would be the same.
